How Parle-G Outsold the World’s Best Biscuits
Photo : Twitter
Parle-G - the world's largest-selling biscuit by volume - has become a household name in India, which still to date continues to be enjoyed with a hot cup of tea. The brand came into existence in 1929, founded by entrepreneur Mohanlal Dayal. During World War II, Parle-G faced difficulties as the country was going through severe food rationing. But still it overcame the hurdle, maintained its popularity due to its distinctive packaging and strong brand identity. The simple wrapper featuring an illustration of a young girl has captured the hearts of consumers across the country, from bustling cities to remote villages.
The packaging of Parle-G, designed by artist Maganlal Dahiya in the 1960s, has become a symbol of trust and familiarity. Although many have speculated about the identity of the girl depicted, she is a fictional character, yet her image resonates deeply with consumers. This design has fostered a sense of loyalty that spans generations, ensuring that Parle-G remains a staple in Indian households.
People often confuse the "G" in Parle-G stands for Glucose, but it's actually "Genius".
Consumer Loyalty Across Generations
The enduring success of Parle-G biscuits can be attributed to several factors, including affordability and accessibility. Priced reasonably, these biscuits have been a popular choice for families, providing a reliable snack option. Moreover, the brand’s commitment to quality has built a strong rapport with consumers, reinforcing their trust in Parle Products.
Parle-G has transcended mere snack status to become a part of Indian culture. It is often associated with childhood memories and shared moments, making it a significant player in the country’s snack industry. The biscuit’s presence in various social settings, from tea time to school lunches, demonstrates its versatility and widespread appeal.
How Parle-G Outsold the World’s Best Biscuits
Back in the 1980s, while global cola wars raged between Coke and Pepsi, homegrown brand Parle had a different plan, conquer the beverage market with its own creations. The homegrown brand came up with Thums Up, Limca, Gold Spot, and Frooti. The Indian soft drink invasion was so successful, in fact, that Coca-Cola eventually decided to buy Thums Up.
In 2011, Parle-G, the humble glucose biscuit wrapped in its iconic yellow packaging, was officially crowned the world’s best-selling biscuit by Nielsen.
What made this feat even sweeter? Parle-G pulled it off without giving in to inflation. While most snacks doubled or tripled in price, Parle-G stubbornly stayed budget-friendly — turning it into not just a biscuit, but a lifeline for millions.
Meet the Biscuit Barons: Chauhan Family
Today, the legacy of Parle founder Mohanlal Dayal Chauhan is carried forward by his descendants, Vijay Chauhan, along with Sharad and Raj Chauhan. Parle Products is now a snack superpower. Beyond Parle-G, the brand boasts a catalogue of Indian classics — 20-20 cookies, Magix, Milkshakti, Monaco, KrackJack, Melody, Mango Bite, Poppins, Londonderry, and Kismi Toffee Bar.
So, How Rich Are They?
According to Forbes 2022, Vijay Chauhan and family have a net worth of $5.5 billion, roughly Rs 45,579 crore. That’s enough to buy out every chai tapri in India, and still have enough left to fund unlimited biscuit breaks.
Yet, despite the riches, the Chauhans keep a low profile. No media frenzy, no extravagant displays. They prefer to let their biscuits do the talking — and with billions sold every year, those biscuits speak volumes.
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